An effective communications strategy is fundamental to any successful workplace health promotion program. Quite simply, if employees don’t know about a program or understand its benefit, they are unlikely to participate. Effective communication strategies can amplify leadership commitment, increase program appeal, encourage employee trust and participation and help normalize and sustain desired behaviors.

Working Well: Tips to Improve Communications

Survey employees to better understand audiences and tailor messages accordingly

Use “scannable elements” to quickly capture employees’ attention

Create a system to identify and amplify employee successes

Develop a communications calendar to plan, diversify and sustain communications over time

Understand Your Target Audiences
and Tailor Messages Accordingly

Be Clear, Concise and Consistent

Make it Personal

Employ Multiple Delivery Channels

Develop a Content Planning System