An effective communications strategy is fundamental to any successful workplace health promotion program. Quite simply, if employees don’t know about a program or understand its benefit, they are unlikely to participate. Effective communication strategies can amplify leadership commitment, increase program appeal, encourage employee trust and participation and help normalize and sustain desired behaviors.
Working Well: Tips to Improve Communications
Survey employees to better understand audiences and tailor messages accordingly
Use “scannable elements” to quickly capture employees’ attention
Create a system to identify and amplify employee successes
Develop a communications calendar to plan, diversify and sustain communications over time
Understand Your Target Audiences
and Tailor Messages Accordingly
read more about Understand Your Target Audiences and Tailor Messages Accordingly
Be Clear, Concise and Consistent
Make it Personal
Employ Multiple Delivery Channels
Develop a Content Planning System
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