About the Playbook

The American Heart Association has launched an ambitious movement to build a culture of health and well-being throughout the country. We’re putting our plan into action where most Americans spend a lot of time — at work. Through the AHA CEO Roundtable, we’ve combined the scientific expertise of the AHA with the experience of some of America’s largest companies to test and promote evidence-based approaches to workplace health. The AHA Playbook is the result of this collaboration. With comprehensive, credible and actionable advice, the Playbook helps you better understand what works in workplace health, and design your programs accordingly.
The American Heart Association has launched an ambitious movement to build a culture of health and well-being throughout the country. We’re putting our plan into action where most Americans spend a lot of time — at work. Through the AHA CEO Roundtable, we’ve combined the scientific expertise of the AHA with the experience of some of America’s largest companies to test and promote evidence-based approaches to workplace health. The AHA Playbook is the result of this collaboration. With comprehensive, credible and actionable advice, the Playbook helps you better understand what works in workplace health, and design your programs accordingly.

Pillars of Workplace Health

Based on the latest research, AHA scientists have consolidated key elements of effective workplace health and well-being programs into seven pillars. AHA partnered with leading workplace health expert Dr. Ron Goetzel and his team at the Johns Hopkins University Bloomberg School of Public Health to outline current best practices within each pillar. In addition, AHA has punctuated this guidance with realworld case studies from AHA’s CEO Roundtable companies, and information about Life’s Simple 7, AHA’s prescription for heart health.

Leadership

Engage the CEO and senior leaders to be role models for healthy living, and to connect programs and policies to individual and business objectives
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Policies and Environment

Create a supportive workplace environment with organization-wide policies that make the healthy choice the easy choice
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Communications

Ensure a strategic approach to messaging – ideally with employee input—using a variety of delivery channels read more

Programs

Ground programmatic decision-making in evidence with an aim to reach vulnerable and at-risk populations
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Engagement

Promote interaction between employees and programs to build trust and a culture of health
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Partnerships

Collaborate with community organizations to address the underlying factors impacting employee health
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Reporting Outcomes

Monitor progress on program implementation and evaluate outcomes regularly
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Life’s Simple 7

The AHA’s seven steps can significantly improve health and be assessed through the My Life Check tool
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Case Studies

Emulate successful strategies borrowed from companies that have extraordinary workplace health promotion programs
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The American Heart Association CEO Roundtable

While many employers offer workplace health programs, few have the data they need to know what works best, and the know-how to implement best practices. That’s why more than 20 CEOs from some of America’s largest companies have joined the American Heart Association (AHA) to create the AHA CEO Roundtable, dedicated to disseminating evidence-based approaches to workplace health. Guided by the scientific expertise of the AHA, these CEOs are collectively engaging nearly seven million employees and family members, along with countless other community members, to transform the culture of health in America’s workplaces and beyond.

A successful business is based on more than financial
reports. It’s about the people. If leadership creates an
environment where health is a priority
…it’s a winning formula for everyone

Nancy Brown, CEO, American Heart Association