Personalizing your communications with employee voices and stories (including those of company leaders) is a strategic way to add interest, invite participation and reward success. The World Health Organization cites employee involvement as one of the most consistent determinants of success in workplace health and well-being programs.7 Create a communications plan that doesn’t just speak to employees, but creates opportunities to speak with them. Social media present natural opportunities for this participation, but so do more traditional forms of communication. A newsletter that leads with an employee health success story is likely to garner greater interest than one that hooks with a generic health appeal. Create a system to identify and amplify employee champions and success stories.