It’s important to carefully plan how, when and to whom you will deliver information. By strategically sustaining message repetition over time through a combination of delivery channels, you increase the likelihood that your message will be seen and have impact.8 Create a communications calendar that maps relevant internal and external events (from staff meetings to open enrollment to American Heart Month, National Healthy Eating Day, Great American Smokeout or National Physical Fitness and Sports Month), and schedules content clearly delineated by audience, message and media.