Be Clear, Concise and Consistent


The following is an American Heart Association infographic example.

While your programs may be informed by data and science, your communications should read like advertising. Employees are met with a daily onslaught of media, all of which are competing for their attention. Technical jargon will not add credibility to your program, but rather undermine employees’ understanding, interest and participation. Use simple language and “scannable elements” like headlines, lists, captioned photos, charts and graphs to make your point clearly and quickly.3 Wellness program branding is also considered a “best practice” by multiple entities.4,5,6 Create a quality umbrella brand for your program, and apply a consistent voice and design to amplify communications and signal company commitment to the effort.